Let's say you run a small wool shop in the village. How many telephone calls do you get asking what time you close, or whether you stock a particular brand of wool? Do you know how many of these people have already tried to find out this information online? You were lucky, they didn't see the excellent website of the little craft shop in the next village!
Your best selling line is a rare wool that is not readily available elsewhere. This brings people many miles to your shop, they even come down from the big city to buy this product. So before they fill up their 3 ton 4x4's with diesel and set off to find you, they want to know where you are and where to park.
Okay, so the whole world doesn't revolve around wool, or (gulp) the butcher's shop! Read on.....
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